Marketingfacts Jaarboek in higher education

Graduation Internship (HBO), HAN University of Applied Sciences

“How can content creation contribute to increasing the use of the Marketingfacts Jaarboek in higher education?”

Various results have been achieved on the basis of user research among both teachers and students, market research among competitors and research into blended learning, among other things. Here is a selection from my work.

During this project I worked on the basis of the service design method. Service design uses analytical skills: facts and outcomes that are predictable and measurable. This provides insight into the situation of Marketingfacts, the target group and facts about e-learning and content creation. But service design also uses intuition and creativity: discovering and improvising. This ensures the development of ideas and solutions for a better service around the Marketingfacts Jaarboek. In the overlap, service design creates new solutions within the current reality.

Design for the landing page of the Marketingfacts Jaarboek on Marketingfacts.nl, for the purpose of improveming online profiling and findability in the orientation phase of the customer journey.

Design for the landing page of the Marketingfacts Jaarboek in higher education on Marketingfacts.nl, for the purpose of improving online profiling and findability in the orientation phase of the customer journey.

A selection of my research report:

A selection of my presentation: