Persuade customers Eneco website

Persuasive design, Eneco & Valtech

During my internship at digital agency Valtech, I investigated the use of persuasive design for one of their customers, Eneco. I was part of a large scrum project for the new Eneco website.

Delivered results: persuasive design components and flows for Eneco (based on various customer types), a knowledge assurance of the acquired knowledge about persuasive design through a shared Evernote account, a presentation about persuasive design to employees, the research report and a blogpost on Frankwatching.nl.

Research tools: desk and user research, personas, customer journey mapping
Design tools: Pen and paper, Axure, Adobe Photoshop, Adobe Illustrator, Adobe InDesign

Below a selection of my designs:

A selection from the design process